ATG has supported me and enabled me to increase crop yields and so access more profit.

Many of India’s small, mighty entrepreneurs are farmers. They work hard, yet distance to markets and a lack of capital means they struggle to grow. We want to change that, by making them better connected, creating new efficiencies, and giving them better access to finance.

Many of India’s small, mighty entrepreneurs are farmers. They work hard, yet distance to markets and a lack of capital means they struggle to grow. We want to change that, by making them better connected, creating new efficiencies, and giving them better access to finance.

Over 60% of farmers in India hold less than one hectare of land, and the majority have difficulty accessing buyers and sellers. This means that, while they invest huge amounts of time and effort into their work, they often see little in return.

Because these small farmers realise a low percentage of the finance price of their products, they’re often forced to choose low quality suppliers for seeds and inputs. Their yields drop and their income is further limited.

Long harvest cycles also mean they can be heavily reliant on credit, while a lack of rural banking forces the use of informal lenders with high interest rates. Meanwhile, they struggle to access vital data such as commodity price trends, weather and techniques